Indulging in Real Treats during the Holidays

Let me say one thing up front: this post is not about eating healthy during the holidays. Yes, I’m all about moderation and being sensible and planning ahead and blah, blah blah. But come on, it’s the holidays. When else do you have a chance to partake in sumptuous baked goods, or savoury stuffing, or buttery … Continue reading

Holiday Swap: Cranberry Sauce

  Ever wondered what goes into that canned cranberry sauce? No surprise: it’s basically cranberries, sugar, and other sweeteners. See my post on alternatives to that sugary concoction on Fooducate (I can’t wait to try that cranberry salsa recipe!)   photo credit: riekhavoc (caught up?) via photopin cc

Pimp My Grocery list: Fazilah

Yes folks, it’s time for another edition of Pimp My Grocery List! If you have no idea what I’m talking about, you can get the lowdown here. Basically, I am ‘renovating’ readers’ grocery lists, suggesting healthier options for what they put in their carts every week. I’m not trying to make everything spic and span, now … Continue reading

Claim Games: How Manufacturers Make a Label Sound Better Than it Actually is

I’ve talked here before about marketing claims you should watch for on packages, but did you know that there’s ingredients you should watch for too? I’ve always said that the ingredient list never lies, but unfortunately, because more and more consumers are reading the ingredient list,more and more companies are learning to ‘spin’ it. They are legally … Continue reading

Supermarket Suspects: Healthy Foods that Don’t Deliver

So we’ve talked about granola, crackers and juice as being less healthy than they’re touted to be. But are there any more suspects lurking on the supermarket shelves? Of course there are! My top contenders (plus healthier switch-outs) below: Veggie Wraps: Standing in the cafeteria line at work waiting for my sandwich, I’d always look longingly at … Continue reading

Pimp My Grocery List: Naaz

I’m so excited to pimp my very first grocery list!  If you have no idea what I’m talking about, you can get the lowdown here. Basically, I am ‘renovating’ readers’ grocery lists, suggesting healthier options for what they put in their carts every week. I’m not trying to make everything spic and span, now – just … Continue reading

5 Marketing Claims You Shouldn’t Fall For

  I’ve said it before – never believe anything you read on the box, even if it sounds healthy. Especially if it sounds healthy. Here are five phrases you should be wary of: Made with the goodness of wheat This is a popular one, often found on packages of crackers, bread and pastas. Notice it doesn’t say what kind of … Continue reading

Supermarket Survival Guide: Cereal Aisle

  One of the trickiest aisles to navigate in the supermarket is the cereal aisle. This is because, like yogurt, cereal has a “health halo”, which is food industry-speak for the aura of health that sounds a particular food (whether it deserves it or not.) People often think it’s a lot healthier than it is.  Another reason it’s … Continue reading

How to Avoid Big Food Marketing Pitfalls: Grocery Shopping Shortcuts

After my last post discussing the reality of food marketing, reader The Job Hunter asked a great question about whether there were any short cuts to analyzing products in the grocery store (especially once you are exhausted from a long day at work.) Hey, I hear you. I have a crazy one year old will … Continue reading

Confessions of a Processed Food Marketer; or What You Need to Know Before You Set Foot in a Grocery Store Again

  Have you gotten your grocery list pimped yet? That’ right, send me your grocery list, and I’ll give it a free healthy makeover! Details are here! I’ve worked in the processed food industry for several years, up until I had my son last year. Although I liked the challenging environment and the people I worked … Continue reading